How How

Authentic Taste. 

Simple Steps.

Simple steps to delicious meals. HOW HOW is your go-to brand for convenient, approachable products that make authentic Thai cooking easy and enjoyable—no matter where you are.

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Cooking Made Effortless

We simplify the art of authentic Thai cooking. HOW HOW is crafted for the modern lifestyle, offering convenience and ease without compromising the genuine flavors that define the cuisine. With HOW HOW, it’s easy to say, “I made this myself.”

Rice Noodles

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Our noodles are known for their soft, yet sticky texture that won't break apart when boiled, making them versatile for many recipes.

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Rice Noodles

From wholesome mung beans for traditional desserts to premium sticky rice for savory meals, explore our collection of essential pantry grains.

Best Seller
Rice Stick (Straight Type, 5 mm) - How How

How How

Rice Stick

Straight Type

5 mm, 17.6 oz (30x500 g)

Rice Stick (Straight Type, 1 mm) - How How

How How

Rice Stick

Straight Type

1 mm, 17.6 oz (30x500 g)

Rice Stick (Straight Type, 3 mm) - How How

How How

Rice Stick

Straight Type

3 mm, 17.6 oz (30x500 g)

Rice Stick (Straight Type, 10 mm) - How How

How How

Rice Stick

Straight Type

10 mm, 17.6 oz (30x500 g)

Rice Vermicelli

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Our delicate Mung Bean Vermicelli. Prized for its silky texture and ability to soak up flavor, it's a versatile staple for everything from soups and salads to fresh spring rolls.

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Rice Vermicelli

The perfect light and healthy addition to your pantry. Find the ideal noodle for your next creation.

Rice Vermicelli - How How

How How

Rice Vermicelli

17.6 oz (24x500 g)

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To cultivate the land in harmony with nature, creating a sustainable and eco-friendly environment while providing the highest-quality, organic food.